{"id":142576,"date":"2021-03-22T10:13:51","date_gmt":"2021-03-22T15:13:51","guid":{"rendered":"https:\/\/www.thisiscolossal.com\/?p=142576"},"modified":"2024-11-12T07:53:35","modified_gmt":"2024-11-12T13:53:35","slug":"interview-yr-johannsdottir","status":"publish","type":"post","link":"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/","title":{"rendered":"\u00ddr J\u00f3hannsd\u00f3ttir On Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-default entry-header is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\"><figure class=\"colo-post-featured-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-3.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"the artist on the floor wearing a sweater with a smile on the arms and eyes on her jeans\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-3.jpg 2000w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-3-640x427.jpg 640w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-3-960x640.jpg 960w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-3-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">All images \u00a9 \u00ddr J\u00f3hannsd\u00f3ttir, shared with permission<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-group post-title is-vertical is-layout-flex wp-container-core-group-is-layout-0bc941e6 wp-block-group-is-layout-flex\"><h1 class=\"alignfull wp-block-post-title\">\u00ddr J\u00f3hannsd\u00f3ttir On Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion<\/h1>\n\n\n<div class=\"wp-block-group alignfull post-meta is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2021-03-22T10:13:51-05:00\">March 22, 2021<\/time><\/div>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a class=\"category-conversations\" href=\"https:\/\/www.thisiscolossal.com\/category\/conversations\/\" rel=\"tag\">Conversations<\/a><a class=\"category-craft\" href=\"https:\/\/www.thisiscolossal.com\/category\/craft\/\" rel=\"tag\">Craft<\/a><a class=\"category-design\" href=\"https:\/\/www.thisiscolossal.com\/category\/design\/\" rel=\"tag\">Design<\/a><\/div>\n\n<div class=\"wp-block-post-author-name\"><a href=\"https:\/\/www.thisiscolossal.com\/author\/gebert\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Grace Ebert<\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull post-share-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-outermost-social-sharing has-visible-labels has-icon-color is-style-logos-only is-layout-flex wp-block-outermost-social-sharing-is-layout-flex\"><li style=\"color: #1c1e0d; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-crow-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.thisiscolossal.com%2F2021%2F03%2Finterview-yr-johannsdottir%2F&#038;title=%C3%9Dr%20J%C3%B3hannsd%C3%B3ttir%20On%20Her%20Playful%20Approach%20to%20Design%20and%20How%20Mending%20Will%20Shape%20the%20Future%20of%20Sustainable%20Fashion\" aria-label=\"Share\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label \">\n\t\t\tShare\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #1c1e0d; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-mail has-crow-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"mailto:?subject=%C3%9Dr%20J%C3%B3hannsd%C3%B3ttir%20On%20Her%20Playful%20Approach%20to%20Design%20and%20How%20Mending%20Will%20Shape%20the%20Future%20of%20Sustainable%20Fashion&#038;body=%C3%9Dr%20J%C3%B3hannsd%C3%B3ttir%20On%20Her%20Playful%20Approach%20to%20Design%20and%20How%20Mending%20Will%20Shape%20the%20Future%20of%20Sustainable%20Fashion%20&mdash;%20https%3A%2F%2Fwww.thisiscolossal.com%2F2021%2F03%2Finterview-yr-johannsdottir%2F\" aria-label=\"Email\"  class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20,4H4C2.895,4,2,4.895,2,6v12c0,1.105,0.895,2,2,2h16c1.105,0,2-0.895,2-2V6C22,4.895,21.105,4,20,4z M20,8.236l-8,4.882 L4,8.236V6h16V8.236z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label \">\n\t\t\tEmail\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n\n\n<button class=\"simplefavorite-button preset\" data-postid=\"142576\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"sf-icon-bookmark\" style=\"\"><\/i>Bookmark<\/button>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>We dive into the story behind the playful, quirky knits of <a href=\"https:\/\/www.yrurari.com\/\" target=\"_blank\" rel=\"noopener\">\u00ddr J\u00f3hannsd\u00f3ttir<\/a>. Working under the name Y\u0301ru\u0301rari\u0301, the Iceland-based designer received considerable attention last year for <a href=\"https:\/\/www.thisiscolossal.com\/2020\/05\/yrurari-johannsdottir-knit-masks\/\">her cheeky, slightly grotesque masks<\/a>, a collection that exemplifies both her aesthetics and dedication to bringing others into her process.<\/p>\n\n\n\n<p>Managing editor <a href=\"https:\/\/www.thisiscolossal.com\/author\/gebert\/\">Grace Ebert<\/a> speaks with J\u00f3hannsd\u00f3ttir about her lighthearted, interactive approach to wearable art, her commitment to making design accessible, and how she envisions a more holistic future for sustainable fashion.<\/p>\n\n\n\n<p><em>This conversation has been condensed and edited for clarity.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Grace:<\/strong> What are you working on now at the <a href=\"http:\/\/honnunarsafn.is\/en\" target=\"_blank\" rel=\"noopener\">Design Museum<\/a>?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> I have an open studio now at the Design Museum in a town called Gardabaer. What I\u2019m doing there is a project of fixing old sweaters that I get from the textile clothing gathering of the Red Cross of Iceland. I\u2019m taking the sweaters that have holes or stains in them\u2014they can\u2019t be sold\u2014and I\u2019m working with them and creating them or changing them into my design and art.<\/p>\n\n\n\n<p>The concept of an open studio is usually that you can go and look at the artist\u2019s work and have a chat maybe, but I wanted to try and open it a bit more so people can also come and take part in my work. I have a stand of sweaters, and people can make this agreement with me that if they try them on, make sure that they will take care of it, use it, and that it fits with their style and closet, then they can take it. I\u2019m getting them for almost nothing from the Red Cross anyway. I just want to trust people and have them make this promise that they will make it last.<\/p>\n\n\n\n<p>At the museum, I will also have some workshops where people can come and fix the sweaters with me. It\u2019s this idea: instead of always buying new things, make the old things last longer because that\u2019s what we have to do right now.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> How did you start revitalizing old garments rather than making something entirely new?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> I graduated as a machine knit designer four years ago, and I started with making sweaters from scratch. The first bunch of sweaters I made, I just hand-knitted them. It takes quite the time. It\u2019s a lot of work. Then, I started using the knitting machine, but it\u2019s an analog, home knitting machine that they used in the 50s or something, so it also takes a lot of time to create from scratch. When I started my studies, I of course was focusing on all of the textiles and experimenting at school, but as an extra income, I started to decorate old sweaters that I found secondhand. I bought them and decorated them, so I wasn\u2019t really making the sweaters, like the shape of them or necessarily the fabric. It was both me saving up time, and I could also sell them inexpensive to my friends and other students. And then it just ended up as, \u201coh, of course, I shouldn\u2019t be making sweaters. We have more than enough sweaters.\u201d<\/p>\n\n\n\n<p>This is also my style of working. It evolved into this. It makes sense today, but when it was happening I wasn\u2019t necessarily thinking too much about it.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> Do you think of it now as the main part of your practice?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> Yeah, it has become a big part of my practice. Before, I was more thinking about making fun sweaters. The most shock I got was when I was a teenager, I couldn\u2019t find fun clothes to buy anymore. They were all serious and boring. So I started making the everyday sweater more fun.<\/p>\n\n\n\n<p>That was the beginning, play with humor, play with the human body. I still do play, but now, after all of my studies and time thinking, the material also really matters.<\/p>\n\n\n\n<p>I\u2019m lucky in that my work fits really well with that concept, so it\u2019s easily adaptable to sustainability. I\u2019m trying to use the platform I have now to get the information out there. For artists and designers, it\u2019s our responsibility to think about it. When you are designing something, it\u2019s your approach. You choose the materials. So it\u2019s also on you to choose sustainable materials.<\/p>\n\n\n\n<div align=\"center\">\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/127232184_1072877896467222_1731262190988659533_n.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>Grace:<\/strong> There are so many threads there that I want to pull apart. Let\u2019s start with your teenage years. Do you come from a creative family? Were the clothes alterations something you did on your own? How did it all start?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> In Iceland, we learn to knit in secondary school. When we are nine, we have textile classes, and we have woodworking classes. It\u2019s part of the rules in school here.<\/p>\n\n\n\n<p>I learned to knit, and I really connected with it right away. I don\u2019t really have many artists in my family\u2014my parents are scientists and engineers more than artists\u2014but me and both of my brothers are all artists now, so I don\u2019t know what they did to get that to turn out. I don\u2019t know how that happened.<\/p>\n\n\n\n<p>I grew up in kind of a summer cabin. We had a lot of places to play and a whole forest around our house. I think that might have played into how creative we all ended up. We had the money also to not necessarily have to go straightaway to work, but I think Iceland is quite creative for some reason.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> How do you think you fit into the creative culture there?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> What I do here is considered really normal, I would think. Of course, my bubble now is really creative, but the thing is, because we\u2019re so small\u2014we have 350,000 in all\u2014it\u2019s really easy to get the space to be creative and be noticed. You don\u2019t have to shout as loud as if you\u2019re in a big city with millions of people. I think it gives you a bit of the confidence of just going with your ideas.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> Coming from somewhere that\u2019s small in comparison, how has it been now that your work has received quite a bit of attention?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> It has been interesting because it\u2019s so different in its own light. I don\u2019t meet any of these people that have noticed my work. Of course, it\u2019s given me a lot of opportunities I would never have gotten in Iceland because we are so small. It\u2019s really hard to live on your creative work. If you publish a book in Iceland, it\u2019s like 500 people that are going to buy it or something because we are so small. That\u2019s a big thing for me now, to get the other spectrum of people. I think there are like 130,000 people now following me on <a href=\"https:\/\/www.instagram.com\/yrurari\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>? That\u2019s close to half of the population. It\u2019s a fun ride because I would not have expected being a knitter, that that would be the art that would get this popularity. It has been kind of surprising.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1440\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yrurari_tongue_mask.jpg\" alt=\"\" class=\"wp-image-142594\" srcset=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yrurari_tongue_mask.jpg 1440w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yrurari_tongue_mask-640x640.jpg 640w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yrurari_tongue_mask-960x960.jpg 960w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yrurari_tongue_mask-150x150.jpg 150w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p><strong>Grace:<\/strong> Do you attribute that, in part, to your subject matter and how playful your work is?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> Yes, and it\u2019s lucky. It doesn\u2019t make my practice better than someone who is working deeply with some material and texture. It\u2019s just that Instagram is a really, really, really good platform for what I am doing. That\u2019s also where I\u2019m lucky. My work is often about humor, colors, and playfulness, and it works well in videos. I do all of those videos and take a lot of photos, so it\u2019s been a lot of extra work in my practice.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> Does that come naturally to you? That promotional or public-facing side?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> I am quite shy and have to speak more now after all of this year. That\u2019s the nice thing about being on the internet. I don&#8217;t have to speak that much myself, and I don\u2019t have to be on the stage with my work. People aren\u2019t necessarily thinking, \u201cwhat is \u00ddr doing today?\u201d It\u2019s more that they appreciate what I\u2019m doing.<\/p>\n\n\n\n<p><strong>Grace: <\/strong>I want to talk about the playfulness, humor, and lighthearted nature of your work. How do you connect the body and play?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> What interests me in doing wearable art is that there are so many possibilities. It\u2019s kind of like a walking gallery every day, what you decide to put on. It can also make creatives into characters with the movements, and it dismantles the view of how our bodies are. I think that\u2019s always been interesting. I was a teenager when I started doing this, and I was very into&nbsp; Cronenberg movies and a lot of sci-fi, weird things, so I think that\u2019s where it comes from.&nbsp; Originally, it was changing the perspective of bodies because they are quite weird. It\u2019s just where it was taking me.<\/p>\n\n\n\n<p>But, I\u2019ve also been wondering where it comes from myself? In 2018, I was doing those <a href=\"https:\/\/www.instagram.com\/p\/CCgMo9gABvv\/\" target=\"_blank\" rel=\"noopener\">tongues on the sleeves<\/a>. It\u2019s funny because that\u2019s on your face and not on your sleeve, and a lot of people have connected with it. And when COVID happened, we had those <a href=\"https:\/\/www.thisiscolossal.com\/2020\/05\/yrurari-johannsdottir-knit-masks\/\">face masks<\/a>, and everything got canceled that I was doing. I had just gotten a new studio, and I needed to have something to be doing. It was just supposed to be those small sketches that I was going to hang up in my studio as like a fun piece. And then all of a sudden, <em>Vogue<\/em> is calling!<\/p>\n\n\n\n<div align=\"center\">\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/116717465_1214481098928360_3970585539690813311_n.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>Grace: <\/strong>Yes, the masks were everywhere! Has COVID affected your work other than that collection?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> Iceland was fine all summer, so all of the projects I had to stop in the spring just happened in the summer. I have had more time to be home knitting, and the masks blew up without me planning on that. If I just think about my work, it has helped. But it\u2019s an unfortunate thing, of course.<\/p>\n\n\n\n<p>People have been spending more time at home knitting, and I think people have been spending more time slowing down and thinking about sustainability, which is another thing in my practice I\u2019m really focusing on. I made the <a href=\"https:\/\/www.yrurari.com\/\" target=\"_blank\" rel=\"noopener\">knitting pattern<\/a> of the mouths, and during COVID, a lot of people started doing those. I had been selling them for a year I think when COVID happened? Then I really started selling more because people wanted to make them to put on their masks. They also had the time to do it. A lot of people sent me a message saying it was their first knitting project, and they had to ask their grandma to help them out or their mom, so that\u2019s very nice. Or they were putting in an order to their grandma to knit those mouths. It was very fun to see that happening.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> How does teaching and making this art form more accessible inform the way that you think, and how do you see that impacting what you do and take on in the future?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> This spring, I am finishing my master\u2019s in art education, so that\u2019s how that all started to happen. I haven\u2019t been advertising that a lot\u2014I\u2019m only in my second year\u2014and I\u2019m doing my master&#8217;s thesis on this. That\u2019s also why I\u2019m free sharing because I\u2019m writing about all the reactions and seeing what\u2019s happening. I chose the program because the patterns with the tongues got super popular, and people were just like, \u201cI need this! I want to buy it! How can I buy it?\u201d and being a bit aggressive. I was thinking like, \u201chow can I mass-produce it? Or do I want to mass-produce this design?\u201d and of course, I had no idea how to do that. And then I was like,\u201d well, you\u2019d probably have to do a line in a big place.\u201d<\/p>\n\n\n\n<p>The only solution was to make a pattern. I was not going to make hundreds of sweaters in my house because it also takes quite a bit of time to do. I was staying at a residency in New York at the <a href=\"https:\/\/textileartscenter.com\/\" target=\"_blank\" rel=\"noopener\">Textile Arts Center<\/a>, and I produced the pattern. I also did a workshop, and it was so interesting to see all the people come there and work with their hands, chatting. I was more excited about that than going into mass production and just always contributing to stores and promoting stuff to sell, going to the post office all the time. There are so many things that I hate about selling stuff.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>I want to make things that people respect rather than just making some product. It\u2019s all coming together. One of the solutions of slow fashion is getting people to mend their things also and have respect for what they buy.<\/p><cite>\u00ddr J\u00f3hannsd\u00f3tti<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Also, knit your own sweater, and you are going to care more about it than if you buy one of 1,000. That\u2019s the idea. I want to make things that people respect rather than just making some product. It\u2019s all coming together. One of the solutions of slow fashion is getting people to mend their things also and have respect for what they buy. It\u2019s also responsible.<\/p>\n\n\n\n<p>I don\u2019t think that many people or fashion designers have taken this education approach, and they\u2019re just going to be the star designer. It can be seen as a step down to become a teacher. It\u2019s one of the best solutions to spread it out and stretch people to actually do things, rather than just buying the organic cotton that is a bit better than the other cotton. That\u2019s not really a solution. I\u2019m getting more out of sharing my mindset, really getting people involved, and being a part of the process.<\/p>\n\n\n\n<p>But, I\u2019m also in a good situation. I have this platform now. I can sell the sweaters I make by hand, and they are also way more expensive because I make really, really few of them. That\u2019s not a place where very many people are in. I\u2019d rather be doing this than go into mass production. All of the masks I made, all of them are in museum collections.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> Congrats! How did that happen?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> So many museums contacted me. They were gathering stuff from COVID. I put high prices for the masks because I was like, \u201cI\u2019m not going to make more. So I would rather just cash in on those and not make more unsafe masks. I\u2019d rather just have them be in the museum for people to look at and think about the time.\u201d The first one I sold to the Textile Museum in the Netherlands, one to the Folk Art Museum in Santa Fe, then the Tatter Library in New York, one to Hamburg in Germany, and I just sold the last one now to the National Museum of Scotland.<\/p>\n\n\n\n<p>I will take my salary for it and use my other time for sharing the process. I\u2019m hoping it will keep working that way with my other projects. It also worked really well while I was studying.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-142567 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-2.jpg\" alt=\"\" class=\"wp-image-142567\" srcset=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-2.jpg 2000w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-2-640x427.jpg 640w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-2-960x640.jpg 960w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">From Sweater Sauce<\/figcaption><\/figure>\n\n\n\n<p><strong>Grace:<\/strong> Can you tell me a little about <em><a href=\"https:\/\/www.yrurari.com\/remuladi\" target=\"_blank\" rel=\"noopener\">Sweater Sauce<\/a>&nbsp;<\/em>and how that came together?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> It was a project that I made specifically for Design March, an annual design festival, we have here in Reykjavik. It was a collaboration with the Red Cross. I started getting some sweaters from them that they couldn\u2019t sell. It was around ten sweaters that I managed to finish before the design festival. When I went to pick up the sweaters, my friend that works there was telling me like \u201cugh, we\u2019re just getting too many sweaters here that just have this stain on the front.\u201d And it\u2019s because people are buying two hot dogs, or buying a hot dog in the winter or something, and end up spilling sauce all over themselves. Then they go home, put the sweater away, and it\u2019s just stuck on it. There were a lot of sweaters like that, and it was just such a fun story because we eat a lot of hot dogs here in Iceland. They\u2019re popular, and something I miss after becoming a vegetarian.<\/p>\n\n\n\n<p>It was so funny we chose this theme because then I had to design around it\u2014not all of the sweaters had the hot dog incident, but the hot dog became the theme of the show. I got my friend, Sn\u00e6fr\u00ed\u00f0ur S\u00f3l, who is a director and stage performer, and together we designed this prevention fashion show where the models were holding the hot dog and showing how to not spill the sauce on your sweater. I think there was one person among the 11 of us who actually ate meat. It kind of ended up as an advertisement for the hot dogs because, after the show, we could see a row (of people) by the hot dog stand next to the building.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> You\u2019ve talked about the stains as part of the narrative. Can you expand on that? Or even what the narrative aspects are in your other works?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> With the sweaters with the stains on them, with the first one I got, I did a visible mending and worked with the stain. I embroidered it on the white sweater, so you can see the stain really clearly. One had stains (on the arms and chest), but I still covered it with a bit more over the stains, so it\u2019s not just the visible mending of just fixing only the hole, and then it\u2019s fine. Or also just covering the hole and then I work around it. So now I\u2019m doing more of the concept of the whole piece of the sweater. That\u2019s where I am.<\/p>\n\n\n\n<p>You are collaborating with the previous owner because they had some accidents that you just have to work with. But it\u2019s way more fun. You have to stop and think, and new things happen. In <a href=\"https:\/\/www.instagram.com\/p\/CK4BYq3gDJk\/\" target=\"_blank\" rel=\"noopener\">a post on Instagram<\/a>, I had the sweater I\u2019m working on at the museum. It had big holes in it, and I was trying out needle felting. I ended up needle felting what looks like little fires. It was not a deep thought behind it.<\/p>\n\n\n\n<p>I had already learned needle felting, and it&#8217;s usually not that fun looking. It was more like, \u201cwhat can I use needle felting for, and what can look good in needle felting?\u201d I thought of fire because it seemed simple. I never would have thought of doing that on something I made from scratch. It came from seeing the sweater, and what could I do to fix it?<\/p>\n\n\n\n<p><strong>Grace:<\/strong> It sounds like the constraints are helpful to you.<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> Yes. It\u2019s probably what I needed to keep on going forward, getting ideas, and doing things. I always get new sweaters that have new things wrong with them. But most of the spillings or the holes are right up front on the sweater. It\u2019s a tricky place to work. I like working with the arms and the movement most. I can play most within the shape. I\u2019m now figuring out more solutions on what to do with the body of the sweater. I think I\u2019ll find a way.<\/p>\n\n\n\n<div align=\"center\">\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/10000000_1815443745273395_3248147503728464484_n.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>Grace:<\/strong> Is that the work that you\u2019re doing, then, at the Design Museum?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> Yes. It\u2019s part of the <em>Sweater Sauce<\/em> project. In that, I just fixed ten sweaters, showed them, and then I sold them. That was it. I gave those sweaters a longer life and new concept. But there are so many other sweaters that need to be fixed, and I can\u2019t fix them all. That\u2019s the concept that I just have to start spreading out or sharing what I\u2019m thinking and make it interesting. It\u2019s branding the idea of \u201cit\u2019s better to fix your clothes than buy new things.\u201d People love the fire mending, and I did not realize that would be so popular.<\/p>\n\n\n\n<p>The project that I\u2019m doing now is like, \u201chow valuable can I make these trash sweaters?\u201d My friend, Gr\u00e9ta \u00deorkelsd\u00f3ttir, the graphic designer, she\u2019s making these price tags that have the agreement on them\u2014the agreement you have to make to get the sweater for free.<\/p>\n\n\n\n<p>And, I have all of these sweaters, and I don\u2019t know their previous stories, so my friend, who writes novels, is going to write the story of who had it before, what happened to it, and how it ended up there. Then I\u2019m going to work on that concept and use it for how I make the sweater. I\u2019m doing experiments on what I can do to make the sweaters have more life in stories.<\/p>\n\n\n\n<p>Then in the middle of May, I have a little show at Design March again. We will have a show at the museum, and that\u2019s when I end my open studio. It\u2019s what I&#8217;m working on right now. Experimenting with how I can make more people interested and how I can put the value in and give each and every sweater their space and appreciation.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> I love how you\u2019re making the process collaborative at so many different steps. It\u2019s such an interesting model for sustainability.<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> I think it&#8217;s what we need because people are so different, and we need to have a variety of ways. One way is not going to fit everyone. We need to try out as many solutions as we can, and people can choose which one they like.<\/p>\n\n\n\n<p><strong>Grace:<\/strong> Is there something that you think we get wrong about sustainable fashion or sustainable design?<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> I\u2019ve been researching that, for example listening to <a href=\"https:\/\/thewardrobecrisis.com\/\" target=\"_blank\" rel=\"noopener\"><em>The Wardrobe Crisis<\/em><\/a> podcast, and I read a book that is called <em><a href=\"https:\/\/bookshop.org\/a\/96\/9781472267740\" target=\"_blank\" rel=\"noopener\">How to Break Up with Fast Fashion<\/a><\/em> that I do recommend. I feel like the most important thing is just to make things last and not always buy a new thing. Of course, the algorithm of Instagram and the internet wants you to buy new things when you can fix things\u2014they don\u2019t get money from that.<\/p>\n\n\n\n<p>I\u2019m hoping that\u2019s the new approach, more sharing knowledge and getting people to come together and fix their things and make them last. And, of course, you can get tired of the sweater you\u2019re wearing right now, but instead of throwing it away, you could spend a little time making it more interesting. It\u2019s more sustainable to buy secondhand than even buying the organic new stuff that they\u2019re making.<\/p>\n\n\n\n<p>There are many ways. Every step in the right direction is good so I\u2019m not going to speak against the organic-thinking stores, but the biggest threat is the really really big companies, Zara and H&amp;M and all that, that just don\u2019t care. If they show any type of care, it&#8217;s usually the greenwashing perspective. It\u2019s good for branding because people love to hear it\u2019s sustainable or that there\u2019s something good they\u2019re doing. People need to be a bit more critical and think about what the companies are actually saying.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1210\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-final.jpg\" alt=\"\" class=\"wp-image-142595\" srcset=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-final.jpg 1920w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-final-640x403.jpg 640w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-final-960x605.jpg 960w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-final-1536x968.jpg 1536w, https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-final-2048x1290.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><strong>Grace:<\/strong> And isn\u2019t that a bigger mindset shift? It does seem easier still to buy something new than figure out how to mend or fix something, even though that information is more accessible now in many ways.<\/p>\n\n\n\n<p><strong>\u00ddr:<\/strong> Yes, and I think things have gotten so cheap that it is easier. If you think about the work hours put into the mending, it\u2019s like no, I\u2019ll just go buy a new sweater rather than doing that. I think it\u2019s something that we have to put in schools more.&nbsp; I\u2019m coming from a country where we learn textiles, but we don\u2019t learn how to mend things in those classes! We just learn how to sew new pajamas or something. It\u2019s something I\u2019d like to change here. And then I\u2019ll take on the rest of the world maybe.<\/p>\n\n\n\n<p>Instagram is also a good platform to at least be sharing this. I\u2019m getting a lot of questions like, \u201cwhere can I buy this? And when can I buy it?\u201d But to be stricter and be like, \u201cyou can not buy this. You have to make this,\u201d I hope that some people have gotten some lesson out of it. If you\u2019re thinking about sustainable solutions, it\u2019s the creative people that will find the right way.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Find more of J\u00f3hannsd\u00f3ttir&#8217;s playful knits and sustainable designs on <a href=\"https:\/\/www.yrurari.com\/\" target=\"_blank\" rel=\"noopener\">her website<\/a> and <a href=\"https:\/\/www.instagram.com\/yrurari\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We dive into the story behind the playful, quirky knits of \u00ddr J\u00f3hannsd\u00f3ttir. Working under the name Y\u0301ru\u0301rari\u0301, the Iceland-based designer received considerable attention last year for her cheeky, slightly grotesque masks, a collection that exemplifies both her aesthetics and dedication to bringing others into her process. Managing editor Grace Ebert speaks with J\u00f3hannsd\u00f3ttir about<a href=\"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/\">Continue reading <span class=\"sr-only\">&#8220;\u00ddr J\u00f3hannsd\u00f3ttir On Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion&#8221;<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":142568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3357,1312,494],"tags":[51,148,1192,35,3559,2944],"class_list":["post-142576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversations","category-craft","category-design","tag-fashion","tag-knitting","tag-masks","tag-sustainability","tag-sweaters","tag-yr-johannsdottir"],"acf":{"acf_sponsor_post":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00ddr J\u00f3hannsd\u00f3ttir On Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion &#8212; Colossal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ddr J\u00f3hannsd\u00f3ttir On Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion\" \/>\n<meta property=\"og:description\" content=\"We dive into the story behind the playful, quirky knits of \u00ddr J\u00f3hannsd\u00f3ttir. Working under the name Y\u0301ru\u0301rari\u0301, the Iceland-based designer received considerable attention last year for her cheeky, slightly grotesque masks, a collection that exemplifies both her aesthetics and dedication to bringing others into her process. Managing editor Grace Ebert speaks with J\u00f3hannsd\u00f3ttir aboutContinue reading &quot;\u00ddr J\u00f3hannsd\u00f3ttir On Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/\" \/>\n<meta property=\"og:site_name\" content=\"Colossal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thisiscolossal\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-22T15:13:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T13:53:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grace Ebert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grace Ebert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/\"},\"author\":{\"name\":\"Grace Ebert\",\"@id\":\"https:\/\/www.thisiscolossal.com\/#\/schema\/person\/53e397a7aeec1f8f23d1a6a41776a1fa\"},\"headline\":\"\u00ddr J\u00f3hannsd\u00f3ttir On Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion\",\"datePublished\":\"2021-03-22T15:13:51+00:00\",\"dateModified\":\"2024-11-12T13:53:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/\"},\"wordCount\":4217,\"publisher\":{\"@id\":\"https:\/\/www.thisiscolossal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2021\/03\/yr-3.jpg\",\"keywords\":[\"fashion\",\"knitting\",\"masks\",\"sustainability\",\"sweaters\",\"\u00ddr J\u00f3hannsd\u00f3ttir\"],\"articleSection\":[\"Conversations\",\"Craft\",\"Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/\",\"url\":\"https:\/\/www.thisiscolossal.com\/2021\/03\/interview-yr-johannsdottir\/\",\"name\":\"\u00ddr J\u00f3hannsd\u00f3ttir On Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion &#8212; 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